LUX INC MEDIA announced today the acquisition of YACHT STYLE, the leading yachting lifestyle magazine in the Asia-Pacific region.
Ms. Suzy Rayment, Founding Editor of YACHT STYLE, said, “I am very excited about the future of YACHT STYLE. The magazine’s network will be substantially strengthened by becoming part of the LUX INC MEDIA group, and its regional reach will grow through 2015 and beyond.”
Founded in 2007, YACHT STYLE magazine is published and distributed on a quarterly basis in Hong Kong and Singapore as well as in key countries across the Asia-Pacific region: Malaysia, Thailand, Indonesia, the Phillippines and China.
With popular and influential annual features such as the ‘Top 100 Boating Personalities in Asia’ and awards received for the high quality editorial content and photography, YACHT STYLE is a classy large format glossy publication reaching HNWI across the region looking for authoritative, accurate and practical information about acquiring a yacht – and then making extensive use of it.
Mr. Gael Burlot, CEO & Publisher of LUX INC MEDIA, commented: “Over the last years, under the helm of Suzy Rayment and Guy Nowell, the YACHT STYLE brand and trademark has established itself in the luxury yachting and lifestyle media market, and is already trusted by the most discerning and sophisticated reader, yachting owners and boating aficionados. With hubs in both Singapore and Hong Kong, and related print runs going forward, we are going to be able to offer additional geographical distribution, integrated and tailored solutions for our clients in the print, digital and events environments.”
YACHT STYLE is already a trusted editorial and advertising platform for yachting and boating manufacturers (including Bennetti, Ferretti, Royal Huisman, Numarine, Jeanneau and many others), marina and waterfront developers, and well-established Luxury (Rolex) and Lifestyle (Maserati, Macallan etc.) brands alike.