LUX INC MEDIA Charts Ambitious Growth Strategy For YACHT STYLE; Launches New Corporate Site

Published on July 23, 2015
by Gael Burlot

17/09/2014, Cannes (FRA,13), Chantier Beneteau, Oceanis 60

LUX INC MEDIA, publisher of YACHT STYLE magazine, plans an aggressive expansion across the region in conjunction with the launch of its new corporate website.

YACHT STYLE, which was acquired by LUX INC MEDIA in April 2015, will move from a quarterly publication to a bimonthly publication starting in 2016 with the February/March issue; in line with LUX INC MEDIA’s other title, luxury property magazine PALACE, going bimonthly starting from the January/February issue. Both magazines will also be printed out of Singapore in addition to Hong Kong to allow for increased distribution and market proximity efficiencies.

“We continue to be encouraged by the positive response from the market since we announced the acquisition of YACHT STYLE at the Singapore Yacht Show in April 2015, further echoed during the Hong Kong Gold Coast Boat Show. This further reinforces our decision to take YACHT STYLE to a bimonthly publication starting in 2016,” said Mr. Gael Burlot, CEO & Publisher of LUX INC MEDIA.

With a circulation of 32,000, YACHT STYLE will be actively supporting and exhibiting at some of the most illustrious boating, yachting and lifestyle events in the Asia Pacific region and worldwide, including the Indonesia Yacht Show, the Yachting Festival de Cannes in France, the Monaco Yacht Show, So! Hainan in China and Maison & Objet in Paris.

LUX INC MEDIA is also actively exploring and signing new partnership opportunities across the region for both publications to help increase its distribution and presence in the region.

“Asia is the most exciting region to be in right now for the luxury space and we continue to be focused on connecting our partners from across the globe with a highly discerning, affluent audience thanks to our print, events and digital platforms,” added Mr. Burlot.

In addition to the increased visibility of the magazines, LUX INC MEDIA also launched its new corporate website, catering to visitors looking for a clear and concise picture of LUX INC MEDIA’s platforms, events, affiliated partners and network.




YACHT STYLE is the region’s definitive boating and lifestyle publication with engaging and informative content that is respected by a targeted, discerning audience and the industry alike. YACHT STYLE provides access to High Net Worth Individuals (HNWI’s) across the region for its partners, driving the audience into action by showcasing the ultimate yachting and lifestyle experience.




LUX INC MEDIA caters to the diverse needs of HNWI’s in Asia with compelling content and imagery to suit a luxurious lifestyle. Through our luxury property publication, PALACE, and our yachting and lifestyle publication, YACHT STYLE, we deliver the ultimate luxury media experience to our audience, providing the perfect platform for partners to connect with this elite and affluent group.